Analysis of China's Internet Consumer Finance: how the three factions compete for the market

With the 2009 national pilot in four cities in the Consumer Finance Companies has been a good return. Promote the rapid development of China's consumer finance industry. As of 2015, China's consumer finance pilot fully open, the right to approve the lower to the provinces. Br; /> <
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In recent years, the per capita income of residents in China has continued to grow, and the overseas market demand is gradually increasing, which has led to the growth of the domestic consumer market. In recent years, China's consumption has become the first driving force of economic growth. Br; /> <
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On the premise of good policy and market environment, China's financial market has also ushered in the development of the golden era. Among them, the banking system, industry, electricity suppliers are the main force of the three categories. And consumer finance is also targeted at different segments of the population have become more diverse consumer financial financing channels. Br; /> <
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Consumer financial analysis br; /> <
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With the development of consumer financial market, more consumers are exposed to the consumption pattern. In the consumer financial groups, male dominated, occupy 80% of the interest groups and participants in the crowd, and the age are more concentrated in the 25-34 years old, occupy 47.6% of the interest groups, and are Internet users. But in recent years, consumer finance 35-49 years interval crowd participation also gradually increased, in the first half of this year so far, occupy 34.5% of participants, and most belong to a car, a child, but the relative level of assets as a whole not the best. Br; /> <
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Which participate in the crowd of consumer finance more distributed in the coastal developed cities, such as Guangdong, Fujian, Jiangsu and other places, and interested users and participate in the user's preference for market products is also relatively similar. Br; /> <
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As a relatively young user intention, the social and cultural preference degree is high, the real normal. Market demand from the market, the market is more and more social APP, which shows the user's demand for social products increased. At the same time from the crowd, at this stage a lot of 25-34 years old people mostly have a fixed job, but the social range of fixed and relatively narrow, single, thus promoting the Internet platform for social software needs. Thus also allows WeChat wallet, QQ wallet and other forms of payment can be widely spread. Br; /> <
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And in entertainment first subdivided into the film industry, from 2015, Chinese film market projection field touchdowns, 543.8 million screenings, view of shadow people up 12.06 billion, the box office hit 440.69 billion yuan, second only to the European and American box office revenue. And in the middle of the room, the domestic film revenue accounted for 27 billion 100 million, 10 billion 200 million yuan more than the import film imports. This not only shows that the current consumption of the masses of more cultural consumption, but also shows the consumer support for domestic products. Thus the development of the film industry has also contributed to the large-scale production of domestic films, in order to meet the consumer demand, related to the film and television industry related platforms have also been developed and expanded. Now the Internet financial capital of the new vocabulary & ldquo; all the chips & rdquo; is also spreading. From the preference data of interest groups, the demand for entertainment will bring great development prospects for the film and television all the chips. Br; /> <
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Analysis of China's Internet Consumer Finance: how the three factions compete for market br; /> <
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Banking system consumer finance br; /> <
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Banking system is mainly composed of banks and Consumer Finance Companies with bank capital as the major shareholders. And through the improvement of risk control system and quality of the core strengths of the financing channels to develop credit card consumption, direct credit business mainly involved in consumer finance. Br; /> <
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In the structure of China's consumer credit, credit card loans to account for more than 15% of the total amount of credit in addition to the second place in the structure of the mortgage. Br; /> <
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While the amount of credit card issuance in 2015 dropped by 5.05% over the previous year, but the size of its credit and credit usage has continued to rise. Br; /> <
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And for the bank's credit business, the main advantage of fast approval, no collateral, service mode and flexible advantage. Reference to the central bank's personal credit records, stable wages, lower risk populations issued micro loans to. So as to occupy an important position in the mainstream consumer finance model. Because the population has a certain economic base, so that in the current environment of increasing non-performing assets, to reduce their own bad rate. Br; /> <
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Faced with the rapid development of the Internet, the banking system will also be involved, not only to establish their own bank APP platform, but also the establishment of a joint other capital to the Internet based banking system finance company. Through a variety of innovative Internet broaden enterprise service ability, brightness, width and efficiency, but also will enhance the banking system's data management, use of the Internet for consumer finance for the establishment of a sound credit information, to enhance the ability of risk management of the various agencies. As mentioned above, the central bank personal credit records, it is the people's Bank of China spent a few years time, based on the Internet platform, access to commercial bank, rural credit cooperatives, trust companies, finance companies, auto finance companies, small loan companies, such as the types of lending institutions according to the establishment of a national centralized, unified can query the network credit system. Br; /> <
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Located directly with the avant-garde China Merchants Bank (600050 Chinese UnicomJointly set up a joint venture Consumer Finance Companies, is in such a development environment came into being. The China Merchants Bank wind control experience and operational capabilities, combined with the advantages of China Unicom data, in the establishment to now dissatisfaction within 3 years of time to occupy the advantageous position of financial system of Internet consumption. Br; /> <
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Industry consumption finance br; /> <
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Industrial consumer finance mainly to auto finance companies as the main structure, the development so far, car loan has become an important market for China's consumer finance, in 2015, by the China Banking Regulatory Commission approved the automobile finance is 24. Making the automobile consumer credit market from the beginning of the bank's single main oriented automobile finance company led the professional development of the transformation. Br; /> <
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In the distribution of consumer financial demand, it can be seen that people have a certain amount of demand for auto finance. It has a 17.5% interest in the user and 21.3% of the submitted user accounting. At the same time, real estate, tourism and other vertical industries are gradually involved in consumer finance. They want to be able to finance their own main project. Br; /> <
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But the industry is a very high threshold Consumer Finance Companies, non-financial enterprises need to be more than 30 billion yuan a year before the establishment of the Consumer Finance Companies can be established. Up to now, the country is only by the Chongqing department store (600729Share it) led by the immediate consumer finance and Haier Haier consumer finance led the two. Br; /> <
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Electricity consumption financial < /> br;
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Consumer Financial Services Department of the electricity business is mainly to have a comprehensive financial services giant electricity business and relying on the electricity suppliers staging shopping platform, with a similar credit card business as the mainstream mode of development. Br; /> <
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Electric business consumer financial institutions have Jingdong, Ali, Suning, etc., which can be in the form of a similar credit loan, the first to give consumers a certain amount, br; /> <
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For consumption in its electricity supplier system, such as: Jingdong IOUs, ant flower chant, can also directly to cash, charge a daily rate interest etc.; and staging shopping platform stage is dominated by the interest stage, stage music, and staging platform, such a platform mainly for those low-income students and blue collar and other central bank credit, business & amp; ldquo; distributors & amp; rdquo; form and third-party business cooperation. Br; /> <
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The electricity suppliers to their own advantages in the capital, in the field of O2O completed the layout of the life of the service, the demand for high demand scene services effective link. To enhance their market share. Br; /> <
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Such as Ali, not only has its own shopping platform, but also to invest in tourism platform, and in various fields have their own resources. Make their own financial consumption system more viscous, more dominant in the population share. Br; /> <
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For staging shopping platform, the main crowd positioning for the campus staging user, the banking system and the traditional consumer finance in the campus consumer market policy restrictions, fast play its approval of flexible, quota free advantages to seize the market share. But compared to other thousands of billions of people, 35 million of the campus consumption of financial scale is not large enough, not enough to produce a high market value of the company. So the platform also through different ways to expand the market outside. With the graduation of student groups, the form of consumption of such platforms have gradually extended to the outside crowd, in the scale of loans and loans have been more than the balance of the balance of the bank's holdings of consumer. Br; /> <
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While in China, the blue collar and rural consumption stage groups in the consumer finance market estimates are not low, but due to the high rate of bad debts, significantly higher than the industry average level to be subjected to a group of fraud fraud during the fault prone. Br; /> <
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In blue collar phased consumption groups, the number reached 2.7 million people, the average monthly income of 3163 yuan, the annual income growth rate of 14-15, moonlight clan proportion reached 52.5%, market share a conservative estimate of 5000 billion yuan of blue collar crowd consumption in the financial markets, credit card penetration was less than 15%. To the Internet consumer financial system brings a blue ocean opportunity. Also initiation of the purchase of a single man, that is, there are stages, such as the shooting stage to the online scene, the line depends on the cooperation of businesses in the Internet consumer staging platform. Br; /> <
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The market size of the conservative estimate of over 300 billion of urban consumption, although there are a large number of financial institutions (banking system) outlets for their services, but still can not meet all the people. Br; /> <
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Although the continuous development of the consumer financial market, the consumer finance has brought a bright future, but the level of risk is gradually increasing. Need various consumer financial institutions in various links strictly and consumption do authentication, ensure real and effective user information; consumption confirmed the scope of use of the funds, repayment control, do a good job order review; loans do user credit evaluation and the realization of the difference of interest rate policy, and make the users to monitor loans; finally do customers regularly visit and post loan management. Reduce the user's default rate. Br; /> <
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With the rapid development of Internet banking, this year, another model of Internet banking & mdash; & mdash; all the chips, but also in the rapid rise of. Which in the first half of this year in, to raise the public Internet financing scale between 83 million to 88 million yuan, which to raise public products, public equity raise and rights and interests of all the chips as the main, and in the vertical segments of the field of public television raise and store all the chips have good results and Volkswagen to raise, respectively, financing for 3.5 billion, 6.5 billion and 23.6 billion yuan. According to another research institute is expected to raise the scale of the Internet in the year 2016 of the Internet will reach 20 billion yuan of 18 billion. While in the first half of 2016 on the platform to raise public areas in the field of the growth rate gradually slowed, but there are still a lot of the strength of the Internet platform to raise public. The star is one of the investment is & ldquo; lead cast + & rdquo; form of film and television project investment and financing of the public to raise public platform.